Set against the backdrop of the 1984 anti-Sikh riots, Grahan traverses two worlds that are three decades apart, but are connected by a truth. In 1984, a love story meets an untimely end due to the anti-Sikh riots. In 2006, IPS Officer Amrita Singh ends up uncovering a truth that connects her to the past.
Throughout our campaign, we picked fire as a visual mnemonic to drive intrigue for the show as well as depict the tension. For our character introduction posts on social media, we chose to play with matchbox art - making it an instant thumb stopper on social media. Together with powerful dialogues of each character, we created a visually striking series to introduce the world of Grahan to people.